You’ll Be Seeing Fewer of Those Bud Light Super Bowl Ads You Love

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The Street

By Tony Owusu Budweiser is altering its Super Bowl marketing strategy for the first time in more than 30 years. Budweiser and Bud Light, the flagship beers of the Anheuser-Busch InBev (BUD) – Get Free Report corporation, are always near the top when it comes to ranking the best Super Bowl ads. Who could forget “Dilly Dilly,” the “Lost Dog,” or even “Whassup” and the Budweiser “Frogs” from the 20th Century? But the company is taking a step back from this year’s big game. AB InBev declined the alcohol category exclusivity agreement it has signed with every Super Bowl broadcaster since 1989, AdWe…

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