Yakutia’s taxi service born out of injustice: inDrive founder Arsen Tomsky’s mission to fight back against cartel pricing

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By Ben Aris in Berlin Arsen Tomsky, CEO and founder of digital multi-services platform inDrive, is not your typical “tech bro.” First of all, he was born far from the sun-drenched shore of California in Yakutsk in Siberia’s Republic of Sakha deep inside Russia and the coldest city in the world. From there he set up a taxi hailing service with negotiable rates that that now been rolled out in 47 countries across Europe and Asia. But what makes the firm unique is it is founded on the principle of offering its users the fairest deal, not just making a buck. “What sets us apart is that we are real…

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