What Happens When You Become the Face of a Popular Meme?

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By Tobias Carroll In a world where social media posts can go viral at a moment’s notice and concepts of fame have expanded dramatically, the ways in which a person can become famous (or infamous) are legion. But in most of these cases, the people in question actually have some sort of vested interest in their own public profile. But what about someone becoming inexorably associated with a meme without necessarily seeking out that particular form of fame? And yes, we realize that this is the concept behind a recent Saturday Night Live sketch. But it’s also the real-life experience of one Josep …

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