Twitter, Facebook, Instagram and TikTok are ‘above the law’, say founders of Hoof, the British football app taking on the social media giants

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City AM

By Frank Dalleres British tech start-up Hoof is aiming to “elevate the level of football discussion” with a new app that, unlike Twitter, Facebook and the other social media behemoths, stops abusive posts at source, its founders tell City A.M. If football and social media had a relationship status it would be “it’s complicated”. On the one hand they are mutually beneficial, with big matches and news stories driving engagement on Twitter, Facebook, Instagram and TikTok, which in turn allow athletes and brands to grow and speak directly to their fanbase. But on the other, widespread abuse – much…

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