The Rise of the Male Celebrity Nail Polish Brand

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By Logan Mahan In May 2021, 23-year-old rapper Lil Yachty released his first nail polish line, Crete. The gender-neutral paint brand launched with three subtle shades —black, white and gray — all of which, sold out in a day. Around that time, the rapper detailed his own nail history, telling GQ he was inspired by ASAP Rocky and started to get his nails professionally buffed with clear polish a few years ago. “I got compliments instantly. I felt clean. My nails weren’t dirty and nasty. I felt more mature,” he said. But during the pandemic, the rapper went beyond the barely-there translucent pol…

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