Stellantis looks beyond SUV era with new Peugeot 408

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Reuters UK

By Gilles Guillaume PARIS (Reuters) – Peugeot, one of Stellantis’ French brands, unveiled its new 408 model on Wednesday, betting the “fastback” sedan will attract motorists suffering from sports-utility vehicle (SUV) fatigue. SUVs have been hugely popular in recent years in Europe, reaching a record 46% share of new sales in France in May, the same level as traditional sedans. But Peugeot believes their ubiquity has created a yearning among some drivers for more originality. “(Some Peugeot 408 customers) wish for a more original and innovating style than a compact SUV, which they deem too com…

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