Saudi Arabia hires US PR consultant amid massive media push

Published by
Al-Araby

Saudi Arabia has hired a former producer for US news anchor Katie Kouric as a media relations consultant, a new disclosure filed with the Department of Justice has revealed. Nicola Hewitt, a public relations executive who runs her own firm, is set to become the latest US media professional to join the kingdom’s effort to rebrand its global image. According to the filing, Hewitt will work as a freelancer for Saudi Arabia’s Ministry of Media and “will perform general public relations and media outreach services, including outreach to broadcast, print and social media about the changing way of li…

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