Published by
Sports Illustrated
Sports Illustrated
By Ian Casselberry Deion Sanders is college football’s biggest current draw. His success and high profile with Colorado have been the sport’s most prominent story early through the 2023 season. Doubting Coach Prime’s box office power at this point seems silly (especially after he was featured on 60 Minutes). But ESPN’s viewership numbers from Saturday night’s Colorado-Colorado State matchup confirm the Buffaloes’ must-see TV status. The telecast averaged 9.3 million viewers (per Sports Media Watch), ESPN’s fifth-largest audience for a college football game. That number came despite a 10 p.m. E…
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