NASCAR Revs Up Its Fan Experience With Qualtrics

Published by
The Street

By Business Wire Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, today announced that NASCAR, the top auto racing organization in the United States, will leverage Qualtrics to bring the world of racing closer to its fans. Armed with real-time feedback, NASCAR will be able to make smart decisions and create more personalized experiences for fans, whether they’re in the stands on race day, watching at home or on a mobile device. Personalizing the fan experience The pandemic brought live sporting events to a halt, leaving organizations like NASCAR to cre…

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