Letters: Football triumph must go deep

Published by
City AM

By Elena Siniscalco [Re: England Women set for sponsorship offers after Euros success turns Lionesses into stars, August 2] As a footballer myself, I was especially delighted to see England win the Euros this weekend; such an incredible inspiration for everyone to see how the game has come on in the last decade. All eyes will now be on the lucrative sponsorship deals the players will receive but as someone who works in advertising, I’d make a plea for businesses to ensure that their support is deeper than simply billboards and logos on shirts. Yes, brands should focus on celebrating the player…

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