LeBron James Invests $30 Million in Direct-to-Consumer Canyon Bicycles

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InsideHook

By Evan Bleier Already an investor in baseball and hockey as a member of Fenway Sports Group, Los Angeles Lakers star LeBron James is putting his money into another sport that isn’t basketball: cycling. Along with his friend and business partner Maverick Carter, James just made a $30 million strategic investment in Canyon Bicycles that will help the direct-to-consumer bicycle brand expand its operations from Germany into the United States. SC Holdings, a private equity and strategic advisory firm, also invested in Canyon and both brands now share stock holdings with majority shareholder Groupe…

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