Kenyatta Bynoe Empowers Black Athletes to Leverage Their Likenesses

Published by
Sports Illustrated

By Naya Samuel The lifelong sports fanatic is working to create an “ecosystem” where players can use their personal brands with intention and control. Sports Illustrated and Empower Onyx are putting the spotlight on the diverse journeys of Black women across sports—from the veteran athletes, to up-and-coming stars, coaches, executives and more—in the series, Elle-evate: 100 Influential Black Women in Sports. Kenyatta Bynoe, vice president of creative strategy and marketing for OneTeam Partners, is a lifelong sports fanatic whose purpose has always been crystal clear. The self-described “strate…

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