GOAT Fuel Is the Black-Owned, Jerry Rice-Endorsed Energy Drink You Have to Try

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InsideHook

By Jennifer Stavros Jaqui Rice Gold was two years and two developers into creating a peer-to-peer marketplace for hair extensions when she realized she was relying too heavily on energy drinks to power through her end-of-day workouts. She wanted a cleaner option — and so, in collaboration with her co-founders Jerry Rice (also her father) and Trevion Gold (also her husband), she created G.O.A.T Fuel energy drink, the first Black-owned energy drink on the market. We spoke to the husband-and-wife team about their purpose-driven mission — and what it’s like checking Instagram when you’re wiped out…

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