Game on: Why Big Tech is betting big on gaming

Published by
City AM

By Leah Montebello When Bill Gates said “content is king” back in 1996, he opened a can of worms that has become increasingly impossible to contain. This content obsession has evolved in different ways in the last two decades, the latest bet that Big Tech is making appears is on video gaming. While the evolution of video games has been progressing since the 1970s, the turning point for many firms was the pandemic, where suddenly fringe gamers were suddenly glued to their Nintendo Switches. As a result, Big Tech is betting big on this space, making huge investments to nab the attention of the n…

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