From wine to fishing tackle, retailers pray Advent calendars will appeal to shoppers

Published by
Reuters

By Doyinsola Oladipo NEW YORK (Reuters) – Counting the days until Christmas is a major marketing move for retailers this year. Retailers from Target to LVMH’s Christian Dior are betting that the spirit of this season can be summed up with a centuries-old religious object: the Advent calendar. The calendars traditionally mark every day in December of Advent, a time of reflection for Christian believers and of preparation for the Nativity and expected return of Jesus Christ. Retailers’ secular versions generally sport 12, 24 or 25 small, numbered compartments, each with a unique item to be revea…

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