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City AM
City AM
By Emily Hawkins Mike Ashley’s retail emporium Frasers has inked a deal to acquire fast fashion firm I Saw It First. In an announcement on the London Stock Exchange on Thursday morning, the Sports Direct owner confirmed The Telegraph’s reports that it was to poach the website. I Saw It First was created by Jalal Kamani in 2017, after he helped his brother Mahmud establish Boohoo. Frasers, which is now under the leadership of Ashley’s son-in-law Michael Murray, said it “looks forward to integrating” the brand into its portfolio, especially with recent takeover achievement Missguided. Frasers ac…
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