Exclusive: Gen.G CEO Arnold Hur breaks down NBA 2K ‘Tune Up’ programme

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Esports Insider

Global esports organisation Gen.G has unveiled a partnership with motor oil brand Mobil 1 to launch ‘The Tune Up’, a community improvement and engagement programme centred around NBA 2K. The programme will help NBA 2K players ‘tune up’ their skills in a series of tournaments offering cash prizes and coaching sessions with NBA 2K pros, alongside including an educational content series. RELATED: Gen.G creates after-school programme with SMUD The Tune Up programme runs from January 11th until May 31st and will launch with a tournament offering cash prizes of $2000 (~£1400). A second round of tour…

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