Consoles and PCs Are OK. But Mobile Games Are Lucrative and Accessible

Published by
The Street

By Luc Olinga The wedding of Take-Two, a powerhouse in console gaming, with Zynga, publisher of FarmVille, shows the explosion of mobile gaming over the past two years. Why Is Take Two Buying Zynga?By betting big on mobile games with the $12.7 billion acquisition of Zynga, which publishes some of the most popular games – Farmville, Words With Friends – and has a cult-like following, Take-Two Interactive becomes the largest player in this rapidly-growing space. It will give the company, publisher of Grand Theft Auto, NBA 2K and Red Dead Redemption, access to a lucrative ad market. Zynga “was am…

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