Companies eye ‘carbon insetting’ as winning climate solution; critics wary

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By Ian Morse Carbon offsetting has a controversial 25-year history, with companies like Microsoft and Apple pledging their plans to go carbon neutral, or negative, by allowing aspects of their operations to continue emitting at a certain level, while removing as much, or more, carbon from the air via reforestation or other projects elsewhere in the world. Now an up-and-coming twist on offsetting is surging as consumer brands that rely on agriculture seek ways to curb emissions. Dubbed “carbon insetting,” it simmered on the backburner of climate action for more than a decade. The practice, thou…

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