Choice Hotels’ all-in cloud journey to sustainable business value

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Choice Hotels International’s early and big bet on the cloud has allowed it to glean the many benefits of its digital transformation and devote more energies to a key corporate value — sustainability, its CIO maintains. That is largely due to the 80-year-old hotel chain’s tight partnership with Amazon Web Services, says Choice CIO Brian Kirkland, who claims his company is enjoying the cost benefits and energy efficiencies of the cloud while exploiting many of 225 related services AWS offers such as analytics and AI to keep advancing on its digital reservations and pricing platform. Kirkland, a…

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