Apple Wins Super Bowl Halftime Sponsorship As Big Tech Extends Sports Push

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The Street

By Martin Baccardax Apple will reportedly pay $250 million over five years for title sponsorship rights to the Super Bowl halftime show. Apple (AAPL) – Get Apple Inc. Report looks to have stolen a march on its big tech rivals in the bidding war for rights to the NFL Sunday Ticker package of programing after reaching at deal late Thursday to sponsor the Super Bowl halftime show. The National Football League said it’s reached a multiyear agreement with Apple Music for the event, typically the most-watched of the year, that will being with the AFC championships in February. PepsiCo’s (PEP) – Get …

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