AO World bets on soccer World Cup to spur TV sales

Published by
Reuters UK

By Aby Jose Koilparambil (Reuters) – Sales of television sets could get a boost if England reach the final stages of the 2022 soccer World Cup, the chief of AO World said on Tuesday, as upbeat profit guidance from the British online electricals retailer sent its shares soaring. The World Cup is usually played mid year, but the 2022 edition is being hosted by Qatar during the winter season there because of the heat, with the event now coinciding with peak Christmas trading for UK retailers and pub operators. A strong tournament for England could prove a saving grace for electrical retailers suc…

Read More